Congratulations — You Earned This.
Qualifying for Reach isn't handed to anyone. It's earned through consistency, dedication, and an unwavering commitment to the clients who trust you. The results speak for themselves — and the entire Asset team has been watching, cheering, and celebrating every milestone alongside you.
Now it's time to trade the grind for the greens.
Scotland awaits — rich in history, breathtaking in scenery, and legendary for a reason. This is your moment to recharge, connect, and be celebrated the way you deserve.
Thank you for your trust, your partnership, and everything you bring to this community every single day. We are honored to celebrate you.
— Jennifer Schendel, Asset President & CEO
Where We're Staying
Gleneagles Hotel
Auchterarder, Scotland
https://www.gleneagles.com/Nestled in 850 acres of Perthshire countryside, Gleneagles is one of Scotland's most iconic five-star luxury hotels — a place where over a century of tradition meets world-class hospitality. With 205 individually designed rooms and 28 suites, the property is as grand in scale as it is in character, offering everything from candlelit dining at the Michelin-starred Restaurant Andrew Fairlie to a full spa and thermal suite, championship golf, and a remarkable range of Scottish countryside pursuits.
Whether you're out on one of three legendary golf courses, enjoying afternoon tea in The Strathearn, unwinding in the spa, or exploring the hills on horseback, Gleneagles delivers an experience that is genuinely unlike anywhere else in the world. This is where we'll be celebrating you.
What to Pack
Attire Guide
Early October in Auchterarder is cool and changeable — daytime highs of 50–59°F, evenings dipping to 41–50°F with a breeze that can make it feel cooler. Plan to layer throughout your stay: a light jacket, sweater, or wrap will serve you well morning and night.
Monday, October 12th
Welcome Reception
Indoors, with doors open to outside
Smart Casual
Polished and comfortable — think collared shirts, blouses, knitwear, dresses, tailored pants, or dark denim (no distressing). Loafers, flats, boots, or dressy sneakers all work well. Layers recommended.
Tuesday, October 13th
Morning — Highland Games
(Optional)
Outdoors
Athleisure
Comfortable athletic clothing suitable for outdoor activity. Athletic or tennis shoes, moisture-wicking layers, and a light jacket or vest are recommended — it can feel cooler than expected.
Evening — Black Tie Awards Night Celebration
Indoors
Black Tie
For Men
A full traditional kilt ensemble will be provided and delivered to your room Tuesday morning. Guests who prefer not to wear the kilt should plan for a tuxedo. Sizing will be collected separately.
For Women
A formal black dress or elegant black pantsuit is recommended. A coordinating sash will be provided — note that dresses with large or fluffy sleeves may make wearing the sash less comfortable.
Wednesday, October 14th
Edinburgh Activity Day
Casual
A full day of walking and exploring — comfortable, supportive footwear is a must, as Edinburgh's streets can be uneven. Jeans or casual pants, sweaters, and weather-friendly layers all work well.
Thursday, October 15th
Final Evening Dinner
Indoors and outdoors
Smart Casual
Polished but comfortable, with layers for shifting temperatures. A jacket, blazer, sweater, wrap, or shawl is especially recommended for time spent outside.
Agenda
Monday, October 12th
10:00 AM – 4:00 PM
Arrival & Registration - Gleneagles Hotel
6:30 PM – 10:00 PM
Welcome Dinner - Henry Hall, Gleneagles Hotel
Cocktails will be served before a seated dinner at 7:00 PM.
Tuesday, October 13th
7:30 AM – 10:30 AM
Breakfast at Leisure - The Strathearn, Gleneagles Hotel
9:00 AM – 12:00 PM
Highland Games (Optional) - Laich Lawn, Gleneagles Hotel
6:00 PM – 10:00 PM
Awards Dinner
Cocktail Hour – American Bar, Gleneagles Hotel
Dinner – The Ballroom, Gleneagles Hotel
Wednesday, October 14th
7:30 AM – 10:30 AM
Breakfast at Leisure - The Strathearn, Gleneagles Hotel
11:00 AM – 6:00 PM
A Day in Edinburgh
Meet in the lobby at 10:45 AM for group departure.
Enjoy your chosen experience:
- Crown Jewels & Castle Views at Edinburgh Castle & Mary King’s Close
- Behind the Royal Gates: Royal Yacht Britannia Revealed
- Sip, Savor & Stroll with Johnnie Walker
- Kings, Queens & Hidden Scenes: Palace of Holyroodhouse & Handbag Workshop
6:00 PM
Dinner - Contini on George Street
Thursday, October 15th
7:30 AM – 10:30 AM
Breakfast at Leisure - The Strathearn, Gleneagles Hotel
Day on Own
Meet in the lobby at 10:15 AM for group departure.
6:30 PM – 10:30 PM
Farewell Dinner - Stirling Castle
Friday, October 16th
7:30 AM – 10:30 AM
Breakfast at Leisure - The Strathearn, Gleneagles Hotel
12:00 PM
Checkout/Departures
Highland Games (Optional)
Tuesday, October 13th
Laich Lawn, Gleneagles Hotel
9:00 AM – 12:00 PM
One of our featured experiences in Scotland this year will be an unforgettable morning of traditional Highland Games — and trust us, you won’t want to miss this one. Picture yourself competing in tug-of-war battles, axe throwing, welly wanging, caber tossing, haggis hurling, hammer throwing, and other classic Scottish challenges alongside your fellow qualifiers.
A Day in Edinburgh
Wednesday, October 14th
11:00 AM – 10:00 PM
Get ready for an unforgettable day in Edinburgh! We’ll travel from Gleneagles into Scotland’s capital for a full day of exploring—your way. Choose from curated experiences or wander the city’s historic streets, shops, and cafés at your own pace.
Enjoy your chosen experience:
Crown Jewels & Castle Views at Edinburgh Castle & Mary King’s Close
Explore Scotland’s most iconic fortress, taking in sweeping city views, historic halls, ancient battlements, and the famed Crown Jewels.
Behind the Royal Gates: Royal Yacht Britannia Revealed
Step aboard the Royal Yacht Britannia for a behind-the-scenes look at the Queen’s former floating palace and life at sea for the Royal Family.
Sip, Savor & Stroll with Johnnie Walker
Experience an immersive whisky journey with guided tastings, flavor-matched pours, and rooftop cocktails overlooking Edinburgh Castle.
Kings, Queens & Hidden Scenes: Palace of Holyroodhouse & Handbag Workshop or Gin Experience
Visit the Palace of Holyroodhouse and then descend into Mary King’s Close to uncover stories of royalty, hidden streets, and Edinburgh’s layered past.
At 6:00 PM we'll end the evening together with dinner at Contini on George Street.
Travel Information
IMPORTANT: Be sure to have your passport and UK-ETA approval information readily available upon arrival in Scotland.
Edinburgh Airport
Edinburgh Airport (EDI) is Scotland’s busiest airport and the main gateway to Edinburgh. Located approximately 20 minutes by car from the city centre, the airport offers a modern, easy-to-navigate terminal with a wide range of shops, restaurants, cafés, and passenger amenities.
Upon arrival at Edinburgh Airport, please proceed through immigration and baggage reclaim as normal. Once you have collected your luggage, follow the exit signs to the Arrivals Hall. There, please look for a representative holding a sign featuring the Asset Marketing Systems logo. You will then be escorted to your vehicle for your transfer to Gleneagles.
Should you need assistance upon arrival, please contact:
Pelin
+44 7939 500685
WhatsApp is preferred whenever possible.
Return Transfer
Return transfer information will be scheduled to coordinate with your specific departure time and will be communicated to you the day before departure. If for any reason you need transfer accommodations other than what is provided back to the airport, please reach out to Madisen Frank or Breta Lemen.
Flights booked with Asset through Corporate Traveler
During (U.S.) business hours (8AM – 6PM PST) call 858-500-4699 or email assetismarketing@corporatetraveler.us which will reach the whole team. Before 8AM and after 6PM PST, you may still reach out to 858-500-4699 and it will roll over to the after-hours team automatically. (Note: If emailing, your after-hours reply email will have the option of immediate escalation.)
Should you have any additional issues or questions when you have landed, or at any time during the trip, please call Madisen Frank (619.840.0869), Breta Lemen (619.315.5390), or Joan Stemler (858.442.0057)
Weather in Edinburgh - Mid-October
Expect cool, crisp autumn weather during your stay. Mid-October in Edinburgh typically features:
- Daytime highs: Around 56°F (13°C)
- Nighttime lows: Around 44°F (7°C)
- Rainfall: October averages approximately 3 inches (76 mm) of rain, with rain occurring on roughly 12 days during the month.
- Sunshine: Approximately 3 hours of sunshine per day on average.
- Conditions: Cool and occasionally wet, with the possibility of breezy conditions. Layers, a waterproof jacket, and comfortable walking shoes are recommended.